The balanced scorecard is a concept for measuring a company's activities in terms of its vision and strategies, to give managers a comprehensive view of the performance of a business. The key new element is focusing on four perspectives: Customer, Financial, Internal business and learning and growth. MAP™ supports the balanced scorecard concept in a form of an accelerator (BSC) that allows users to translate their organizations' vision and strategy into a set of performance indicators in terms of these four perspectives.

The Benefits of BSC

• Translate the vision into operational goals
• Business planning
• Communicate the vision and link it to individual performance
• Provide quality goods and services
• Customer satisfaction
• Feedback, learning and adjusting the strategy